Best and Top SEO Strategy for 2019 by top SEO Professionals [NEW + Updated]

Let’s dive right in…

• Step #1: notice an “Opportunity Keyword”
• Step #2: analyze Google’s initial Page
• Step #3: produce one thing Different… Or higher
• Step #4: Add a Hook
• Step #5: Optimize For On-Page SEO
• Step #6: Optimize For User Intent
• Step #7: Create Your Content Look awing
• Step #8: Build Links to Your Page
• Step #9: Improve and Update Your Content

Step #1: notice an “Opportunity Keyword”

Let’s face it:

A #1 ranking isn’t what it wont to be.

That’s as a result of Google keeps adding stuff to the search results.

For example, look at the keyword “SEO Tools”:

Like most search results, you’ve got ads at the highest of the page.

Plus, a Featured Snippet:

A “People additionally Ask” box:

THEN you get to the #1 result:

That’s why you would like to concentrate on chance Keywords.

Opportunity Keywords are keywords with a high organic click-through-rate (CTR).

Sure, there are ads:

But that’s truly an honest issue.

(More ads=higher industrial intent)

Other than ads, there isn’t tons to distract folks from the organic results:

You can additionally estimate organic CTR with Ahrefs.

For example, once I place “SEO Audit” into Ahrefs, it says that sixty-one of searchers click on a
result.

Not bad.

Which leads us to…

Step #2: analyze Google’s initial Page

OK, therefore you found a chance Keyword.

Now it’s time to visualize what’s already operating for that keyword.

To do that, simply sort your keyword into Google.

Scan the highest ten results:

and write any patterns that you just notice.

For example, the primary page for “SEO Tools” is filled with lists of tools:

So you’d need to jot down: “lots of list posts”.

Then, move onto step #3…

Step #3: produce one thing Different… Or higher

When it involves content, you’ve got 2 options:

Option #1: you'll produce one thing completely different.

Option #2: you'll produce one thing higher.

Different

Sometimes you would like to make one thing larger and higher than what’s out there.

(aka The building Technique)

But generally, you’re happier with content that’s utterly completely different.

Why?

Because it helps your content STanD OUT.

Better

This is tons additional easy.

All you wish to try to do is locate out what’s working…

…and publish one thing manner higher.

Step #4: Add a Hook

Here’s the deal:

If you would like to rank in 2019, you wish backlinks.

Question is:

HOW?!

First, you wish to work out WHY folks link to content in your trade.

(“The Hook”)

Then, embrace that “Hook” in your content.

Data is simply one variety of Hook that you just will use to urge links to your content.

Here are three alternative Hooks that are operating nicely right now:

New Approaches and techniques

Think about it:

What do bloggers and journalists LOVE writing about?

New stuff!

and if you produce one thing new, you’ve got yourself a hook.

Massive Guides

When you publish a colossal guide, your guide itself is that the Hook.

Case Study Results

Case studies are nice for obtaining links.

But to urge links to your case study, you wish to feature a selected result.

Step #5: Optimize For On-Page SEO

This step is all regarding keyword-optimizing your content for SEO.

and here are the three on-page SEO methods that are operating best on behalf of me right now:

Internal Linking

Yup, internal linking still works.

But you've got to try to do it right.

Specifically, you would like to link FROM high-authority pages TO pages that require authorization.

Short, Keyword-Rich URLs

Our analysis of one million Google search results found one thing that stunned tons of people:

Short URLs crush long URLs.

That’s why I create my URLs either simply my keyword… … Or my target keyword and a new
word:

Either manner works.

Semantic SEO

Finally, I optimize my content for linguistics SEO.

In alternative words:

I notice words that are associated with my target keyword.

Then, I exploit those terms in my content.

Here are the deets:

First, pop your keyword into Google pictures.

and Google can provide you with words and phrases they think about closely-related to its topic:

Second, sort a similar keyword into traditional Google search. and scroll right down to the “Searches
connected to…” section.

Finally, sprinkle a number of those terms into your content:

and you’re set.

Step #6: Optimize For User Intent

In alternative words: The building Technique two.0.

You can additionally publish User Intent optimized content right out of the gate.

Step #7: Create Your Content Look awing

The design is that the most underrated a part of content promoting.

You can have the simplest content ever written.

I invest tons of your time and cash into content style.

Great content style doesn’t have to be compelled to break the bank.

In fact, here are four forms of visual content that are super simple to tug off.

Graphs and Charts

These work therefore well that I try and embrace a minimum of one chart in each post.

Why?

Because they create information simply to know.

As a bonus, folks can generally use your chart in a very journal post… and link back to you:

Screenshots and photos

You might have detected that I exploit countless screenshots in each post.

To be clear:

I don’t use screenshots only for the sake of victimization screenshots.

I solely use them if it helps somebody implement a selected step.

For example, these screenshots create the two steps from this guide dead-simple to follow:

That said:

Screenshots solely add up after you describe one thing technically.

What if you’re in a very non-technical niche… like fitness?

Well, photos serve a similar purpose.

Blog Post Banners

Unlike graphs and screenshots, journal post banners serve no sensible purpose.

They just look cool

Depending on the post, I either use a right-aligned 220×200 image…

…or an enormous banner at the highest of the post:

Graphics and Visualizations

Graphics and visualizations are reasonably like charts.

But rather than visualizing information, they visualize ideas.

To be clear:

These DON’T have to be compelled to be fancy.

Step #8: Build Links to Your Page

Now it’s time to actively build links to your content.

Specifically, we’re about to faucet into three link building methods that are operating nicely
immediately.

Broken Link Building

Here’s wherever you discover a broken link on someone’s site…

…and provide your content as a replacement.

Competitor analysis

This strategy is old-fashioned.

But it still works.

First, notice a web site that’s ranking for a keyword you would like to rank for.

I grab this result from the primary page… …and scrutinize their backlinks.

So I ought to be ready to get a minimum of a couple of similar links they need.

To do that, I'm going one-by-one through their backlinks.

and notice pages wherever my link would add worth.

Evangelist technique

This strategy is a smaller amount regarding links… and additional regarding obtaining your content
ahead of the proper folks.

(Specifically: those who run blogs in your niche)

I’ll make a case for however, this strategy works with an example…

A while back I needed to make a replacement building Technique case study.

So I used BuzzSumo to visualize UN agency recently shared content regarding The building
Technique.

Step #9: Improve and Update Your Content

This is operating astonishingly well immediately.

You might have examined the time that I used The Content Relaunch to spice up my organic traffic
by 260.7%:

and I’m happy to inform you that this approach still works.

But I didn’t simply re-post a similar content and decision it “new”.

Instead, I went through and removed recent screenshots and images:

The result?

a 62.60% organic traffic boost to its page:

Bonus Step #1: Increase Your Domain Authority

This is the final word SEO super hack.

When you have a high Domain Authority, SEO gets tons easier.

Here are three ways to extend your Domain Authority:

Content Partnerships

Partnerships will 2-5x the number of shares and links that you just get from your content.

Publish Studies and information

I touched on this in Step #4.

But it’s price continuance

Guest Posts, Interviews, Speaking Gigs (and Yes) Roundup Posts

In alternative words:

Get your name out there… and therefore the links can follow.

Bonus Step #2: Build a Community on Your web site

A while back Google aforesaid that comments will facilitate your rankings:

To be clear:

I’m not convinced that journal comments are an on the spot Google ranking issue.

But I'm convinced that a community indirectly helps with SEO.

(For example, community members are additional probably to share your stuff on social media)

With that, here are two fast tips for obtaining additional comments on each post:

Be Picky

This is unreasonable.

and I have ZERO regrets regarding replying to such a big amount of comments.

Why?

These replies show those who I care.

Which turns random commenters into active members of the Backlinko Community.

This is a brief version of SEO strategy by Backlinko

The 9-Step SEO Strategy for 2019 [NEW]